Michael started his career in the bike industry in 2008 when he started a company called Bowery Lane Bicycles with some friends. In 2011 he headed back to Chicago, where he was born and raised, to start Heritage Bicycles and launched a creative agency, Heritage Branded. During his free time he enjoys spending time with his wife and 2 sons. Michael was introduced to West Town Bikes in 2011 when he moved back to Chicago start Heritage Bicycles. Alex Wilson consulted Michael on bike related processes before opening the doors up in 2012 and even placed youth from programs in the shop as mechanics.